Use networking in your marketing strategy to boost sales

Use networking in your marketing strategy to boost sales

For the business owner getting the next sale or deal is what’s on top of their mind.  For the franchisee it’s finding funds to be able to buy a franchise business for a career opportunist it is landing the job they are applying for. What I found interesting as an online marketing consultant is how…

Work from home is it time to get your ass back to the office?

Work from home is it time to get your ass back to the office?

It’s alarming to see how many people expect people to go back to work, Elon Musk being one of them.  One comment posted, “Covid is over, there is no reason to work from home.  Only people who don’t want to work expect to work from home.” It astounds me how many people are resistant to…

An important time in history where we get to write a new story

Living in Africa one can see firsthand how poverty and the lack of resources impact people’s lives.  Our purpose at Shine Africa is to create self-sustainable solutions and to develop young people into entrepreneurs.  The focus is on regenerative agricultural practices.  Market gardening and niche opportunities contained within.  The program runs over 24 months with…

Online marketing strategy tip for developing your brand online

Part of your online marketing strategy should be to find opportunities that will put you in front of the eyes of your customer whilst building your brand online.  Part of your online marketing plan is spend time networking online.  Unlike real world networking where you attend an event, drink coffee and meet other people with…

6 Ways to improve your ranking and visibility to generate leads

6 Ways to improve your ranking and visibility to generate leads

Since the inception of social media we’ve seen a huge change in how people use the internet.  Approximately  8 new people are signing every second to get on to the internet.  People are finding it easier just to connect online to save time.   Giants like Google, Amazon, Facebook, Twitter, WordPress, Google Plus, LinkedIn are constantly evolving –…

Working for yourself – It all begins and ends with you

Working for yourself – It all begins and ends with you

Whether you are a business owners, entrepreneur, a career opportunist or someone looking to work for themselves to generate an income what you think in your head will ultimately influence your decisions and the way you operate.  They go hand-in-hand. Reflecting on important life events in my life and observed how my thoughts, emotions and…

Tips when participating in live event hosted online for your business

Tips when participating in live event hosted online for your business

Over the last 2 months the Association has started running live events hosted online to give members of the Association additional exposure for their businesses.  Those who have participated in the live events we hosted on Facebook and last year’s webinar enjoyed there experience even with some of the challenges we’ve faced one of them…

Are you wasting this powerful online marketing opportunity?

Are you wasting this powerful online marketing opportunity?

Coke Cola, Nike, Vodafone, top brands who still spend a lot of their budget on marketing.  Take Coke Cola – listed often as one of the top brands in the world.  Do they need to advertise?  One would think not because everyone loves Coke and yet you see their brand marketing everywhere.  At every event, every…